![]() ![]() ![]() It puts the consumer experience first and has absolutely nothing to do with empowering artists. The Bored Ape boom, however, should put an end to any romanticism about NFT art. Struggling unknowns find themselves selling NFTs for wildly escalating prices, outsiders who never got near success in the established art world suddenly leap to fame, and the art world, never slow to jump on a bandwagon, has joined in the fun with Christie’s selling a JPEG file by Beeple for $69m last spring. Rags to riches stories have helped to make the NFT art market the sentimental bag of air it is. And theoretically, from an artist’s point of view, that has to be a good thing – right? Suddenly, creators don’t have to settle for feeble fees from Spotify or see their images circulate free of charge. Someone was going to monetise digital culture eventually. Attitude, not art … Bored Ape Yacht Club NFT artworks for sale on the OpenSea website. ![]()
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